Inside the box : a proven system of creativity for breakthrough results

Resource Information

The work Inside the box : a proven system of creativity for breakthrough results represents a distinct intellectual or artistic creation found in Cedar Rapids Public Library-Metro Library Network. This resource is a combination of several types including: Work, Language Material, Books.

Label

Inside the box : a proven system of creativity for breakthrough results

Title remainder

a proven system of creativity for breakthrough results

Statement of responsibility

Drew Boyd and Jacob Goldenberg

Creator

• Boyd, Drew

Contributor

• Goldenberg, Jacob, 1962-

Subject

• Creative ability in business
• Problem solving

Language

eng

Summary

• "This counterintuitive and powerfully effective approach to creativity demonstrates how every corporation and organization can develop an innovative culture. The traditional attitude toward creativity in the American business world is to "think outside the box"--to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. SIT requires thinking inside the box, working in one's familiar world to create new ideas independent of specific problems. Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. SIT's techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. With "inside the box" thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It works!"--
• "INSIDE THE BOX answers one of the most-asked questions in corporate America: How can our organization be more creative? The authors show how "thinking inside the box" can foster greater creativity and innovation within your company or organization"--

Assigning source

• Provided by publisher
• Provided by publisher

Cataloging source

DLC

Dewey number

658.4/094

Illustrations

illustrations

Index

index present

LC call number

HD53

LC item number

.B687 2013

Literary form

non fiction

Nature of contents

bibliography