Coverart for item
The Resource We first : how brands and consumers use social media to build a better world, Simon Mainwaring

We first : how brands and consumers use social media to build a better world, Simon Mainwaring

Label
We first : how brands and consumers use social media to build a better world
Title
We first
Title remainder
how brands and consumers use social media to build a better world
Statement of responsibility
Simon Mainwaring
Title variation
How brands and consumers use social media to build a better world
Creator
Subject
Language
eng
Summary
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases
Cataloging source
DLC
http://library.link/vocab/creatorDate
1967-
http://library.link/vocab/creatorName
Mainwaring, Simon
Dewey number
658.8
Index
index present
LC call number
HD60
LC item number
.M327 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Social responsibility of business
  • Capitalism
  • Social media
  • Branding (Marketing)
  • Internet marketing
Label
We first : how brands and consumers use social media to build a better world, Simon Mainwaring
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector
Control code
ocn679929246
Dimensions
25 cm.
Edition
1st ed.
Extent
vi, 250 p.
Isbn
9780230110267
Isbn Type
(hbk.)
Lccn
2010048454
System control number
(OCoLC)679929246
Label
We first : how brands and consumers use social media to build a better world, Simon Mainwaring
Publication
Bibliography note
Includes bibliographical references and index
Contents
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector
Control code
ocn679929246
Dimensions
25 cm.
Edition
1st ed.
Extent
vi, 250 p.
Isbn
9780230110267
Isbn Type
(hbk.)
Lccn
2010048454
System control number
(OCoLC)679929246

Library Locations

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      450 5th Avenue SE, Cedar Rapids, IA, 52401, US
      41.976964 -91.6624043
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