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The Resource The social commerce handbook : 20 secrets for turning social media into social sales, Paul Marsden and Paul Chaney

The social commerce handbook : 20 secrets for turning social media into social sales, Paul Marsden and Paul Chaney

Label
The social commerce handbook : 20 secrets for turning social media into social sales
Title
The social commerce handbook
Title remainder
20 secrets for turning social media into social sales
Statement of responsibility
Paul Marsden and Paul Chaney
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Marsden, Paul
Dewey number
658.8/72
Index
index present
LC call number
HF5415.1265
LC item number
.M3287 2013
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1955-
http://library.link/vocab/relatedWorkOrContributorName
Chaney, Paul
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Marketing
Label
The social commerce handbook : 20 secrets for turning social media into social sales, Paul Marsden and Paul Chaney
Instantiates
Publication
Note
Includes bibliographical references and index
Contents
Play the impulse game -- Involve them -- The experiential imperative -- Incentivize intelligently -- Sell with scarcity -- Build consistency -- Reciprocity rules -- Social validation -- Arm yourself with authority -- Like and be loved -- Drive discovery -- Be purpose driven -- Deliver zmots -- Flip the funnel -- Interest pays -- Sell shovels -- Shopping first, social second -- Sell to niche markets -- Get rated. get reviewed -- Go mobile
Control code
ocn793223431
Dimensions
23 cm.
Extent
xx, 186 p.
Isbn
9780071802024
Isbn Type
(alk. paper)
Lccn
2012034102
System control number
(OCoLC)793223431
Label
The social commerce handbook : 20 secrets for turning social media into social sales, Paul Marsden and Paul Chaney
Publication
Note
Includes bibliographical references and index
Contents
Play the impulse game -- Involve them -- The experiential imperative -- Incentivize intelligently -- Sell with scarcity -- Build consistency -- Reciprocity rules -- Social validation -- Arm yourself with authority -- Like and be loved -- Drive discovery -- Be purpose driven -- Deliver zmots -- Flip the funnel -- Interest pays -- Sell shovels -- Shopping first, social second -- Sell to niche markets -- Get rated. get reviewed -- Go mobile
Control code
ocn793223431
Dimensions
23 cm.
Extent
xx, 186 p.
Isbn
9780071802024
Isbn Type
(alk. paper)
Lccn
2012034102
System control number
(OCoLC)793223431

Library Locations

    • CRPL-Downtown LibraryBorrow it
      450 5th Avenue SE, Cedar Rapids, IA, 52401, US
      41.976964 -91.6624043
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