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The Resource The hockey stick principles : the 4 key stages to entrepreneurial success, Bobby Martin

The hockey stick principles : the 4 key stages to entrepreneurial success, Bobby Martin

Label
The hockey stick principles : the 4 key stages to entrepreneurial success
Title
The hockey stick principles
Title remainder
the 4 key stages to entrepreneurial success
Statement of responsibility
Bobby Martin
Creator
Author
Subject
Language
eng
Summary
"Many business books fuel unrealistic notions about what a good idea looks like, how fast a founder should attract investment, and how quickly growth will take off. The problem with this mythology is that it can sometimes end with entrepreneurs abandoning their dreams too soon if they don't see immediate results. In The Hockey Stick Principles, author Bobby Martin shifts his focus away from all the hype about rapid growth and the pursuit of funding and instead takes a look at the real process behind getting a good idea off the ground. Using a hockey stick as a metaphor and highlighting four key phases, Martin shows the healthy way a business should grow and uses entertaining stories and interviews with successful entrepreneurs like the founders of LendingTree, Under Armour, and iContact, woven throughout the book to not only share a wealth of advice, but to chronicle the ins and outs of these different phases: -The Tinkering Period: The tip of the stick, or the time when you first develop and hone your idea. -The Blade Years: The formative years when growth can be flat and navigating the unpredictable process of creating a company can be rocky. -The Inflection Point: The crucial point in time right before your business takes off when it's important for entrepreneurs to prepare and make decisions to properly manage rapid growth. -Surging Growth: Once your company proves that they have potential, you need to optimize that growth and scale up in a sensible way. Innovation almost always involves a number of challenges, misdirections, and uncertainty and can take several years of struggle. But The Hockey Stick Principles gives aspiring entrepreneurs and those in the midst of the messy process a realistic, human, and inspiring understanding of what starting an innovative business is like, while teaching you what to look out for along the way as you shepherd your business through to success"--
Assigning source
Provided by publisher
Cataloging source
CGL
http://library.link/vocab/creatorName
Martin, Bobby
Dewey number
658
Illustrations
illustrations
Index
index present
LC call number
HD62.5
LC item number
.M3598 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • New business enterprises
  • Entrepreneurship
  • Strategic planning
  • Success in business
Label
The hockey stick principles : the 4 key stages to entrepreneurial success, Bobby Martin
Link
http://www.netread.com/jcusers2/bk1388/374/9781250066374/image/lgcover.9781250066374.jpg
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 275-284) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Machine generated contents note: -- 1. The Proven Principles for Achieving Hockey Stick Growth -- Stage I: The Tinkering Stage -- 2. Hitting the Ice: Beginning to Develop Your Idea -- 3. Skating on Thin Ice: Leveraging Seed Capital to Get Started -- Stage II: The Blade Years -- 4. Let the Game Begin: Getting to Market -- 5. Always Be Shooting to Score: Marketing and Selling During the Blade Years -- 6. Fighting Your Way off the Boards: Improving Your Model to Achieve Takeoff Growth -- Stage III: The Growth Inflection Point -- 7: Go, Go, Go!: Ramping Up Your Newly Discovered Model -- 8. Playing in the Big Leagues: Raising Growth Capital -- Stage IV: Surging Growth -- 9. No Goal is Scored Alone: Building and Managing Your Team -- 10: Leave the Ice or Skate On? To Sell or Not to Sell
Control code
ocn949383951
Dimensions
24 cm.
Edition
First edition.
Extent
viii, 294 pages
Isbn
9781250066374
Isbn Type
(hardback)
Lccn
2015046335
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
(OCoLC)949383951
Label
The hockey stick principles : the 4 key stages to entrepreneurial success, Bobby Martin
Link
http://www.netread.com/jcusers2/bk1388/374/9781250066374/image/lgcover.9781250066374.jpg
Publication
Bibliography note
Includes bibliographical references (pages 275-284) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Machine generated contents note: -- 1. The Proven Principles for Achieving Hockey Stick Growth -- Stage I: The Tinkering Stage -- 2. Hitting the Ice: Beginning to Develop Your Idea -- 3. Skating on Thin Ice: Leveraging Seed Capital to Get Started -- Stage II: The Blade Years -- 4. Let the Game Begin: Getting to Market -- 5. Always Be Shooting to Score: Marketing and Selling During the Blade Years -- 6. Fighting Your Way off the Boards: Improving Your Model to Achieve Takeoff Growth -- Stage III: The Growth Inflection Point -- 7: Go, Go, Go!: Ramping Up Your Newly Discovered Model -- 8. Playing in the Big Leagues: Raising Growth Capital -- Stage IV: Surging Growth -- 9. No Goal is Scored Alone: Building and Managing Your Team -- 10: Leave the Ice or Skate On? To Sell or Not to Sell
Control code
ocn949383951
Dimensions
24 cm.
Edition
First edition.
Extent
viii, 294 pages
Isbn
9781250066374
Isbn Type
(hardback)
Lccn
2015046335
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
(OCoLC)949383951

Library Locations

    • CRPL-Downtown LibraryBorrow it
      450 5th Avenue SE, Cedar Rapids, IA, 52401, US
      41.976964 -91.6624043
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