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The Resource The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedln, Twitter, Facebook, e-mail, and more, Kipp Bodnar and Jeffrey L. Cohen

The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedln, Twitter, Facebook, e-mail, and more, Kipp Bodnar and Jeffrey L. Cohen

Label
The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedln, Twitter, Facebook, e-mail, and more
Title
The B2B social media book
Title remainder
become a marketing superstar by generating leads with blogging, Linkedln, Twitter, Facebook, e-mail, and more
Statement of responsibility
Kipp Bodnar and Jeffrey L. Cohen
Creator
Contributor
Subject
Language
eng
Summary
"Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1982-
http://library.link/vocab/creatorName
Bodnar, Kipp
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.B635 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1965-
http://library.link/vocab/relatedWorkOrContributorName
Cohen, Jeffrey L.
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Online social networks
Label
The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedln, Twitter, Facebook, e-mail, and more, Kipp Bodnar and Jeffrey L. Cohen
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 205-208) and index
Control code
ocn741542304
Dimensions
24 cm.
Extent
xix, 218 p.
Isbn
9781118167762
Isbn Type
(hardback)
Lccn
2011037191
Other physical details
ill.
System control number
(OCoLC)741542304
Label
The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedln, Twitter, Facebook, e-mail, and more, Kipp Bodnar and Jeffrey L. Cohen
Publication
Bibliography note
Includes bibliographical references (p. 205-208) and index
Control code
ocn741542304
Dimensions
24 cm.
Extent
xix, 218 p.
Isbn
9781118167762
Isbn Type
(hardback)
Lccn
2011037191
Other physical details
ill.
System control number
(OCoLC)741542304

Library Locations

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      450 5th Avenue SE, Cedar Rapids, IA, 52401, US
      41.976964 -91.6624043
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