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The Resource Starting your career as an interior designer, Robert K. Hale & Thomas L. Williams ; written with Murphy Hooker

Starting your career as an interior designer, Robert K. Hale & Thomas L. Williams ; written with Murphy Hooker

Label
Starting your career as an interior designer
Title
Starting your career as an interior designer
Statement of responsibility
Robert K. Hale & Thomas L. Williams ; written with Murphy Hooker
Title variation
Interior designer
Creator
Contributor
Subject
Language
eng
Summary
Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing on the authors' extensive experience, this book includes case studies, and personal anecdotes.-publishers description
Cataloging source
DLC
Dewey number
747.092
Index
index present
LC call number
NK2116
LC item number
.H34 2009
Literary form
non fiction
Label
Starting your career as an interior designer, Robert K. Hale & Thomas L. Williams ; written with Murphy Hooker
Instantiates
Publication
Note
Includes index
Contents
  • Foreward -- Introduction -- Biography -- Designs on an industry: it's not a job, it's an adventure -- Birth of the cool -- Early career tracks -- The professional organizations -- Case study: Billy Baldwin -- The state of interior design: staking your claim in a boom industry -- State of the industry -- The designer as modern tastemaker -- The modern designer's challenge -- Understanding the modern client -- The glamour complex -- Bad buzz -- The media's influence on design -- Cutting your teeth in the real world: do you have the chops? -- Finding where you belong -- Game-planning for success -- Case study: Applegate Tran Interiors -- The bottom line on diving in -- Understanding design segments: the art of interior design -- Residential design -- Nonresidential or commercial design -- Starting your career as an interior designer series -- Case study: Auer Design Associates -- Product design -- Designing within a retail environment -- Architectural design -- Case study: the trouble with architects -- Final thoughts on choosing a design segment -- Plunging off the designer high dive: on starting your own business -- Building your own yellow brick road -- The Hale-Williams entrepreneurial test -- Final thoughts on taking the plunge -- Defining your dream: understanding models, pricing and fees -- If you build it -- How is your business structured -- Case study: Tom's business model education -- The skinny on business education -- Understanding pricing methods -- Case study: Designer schadenfreude rears its ugly head -- The Hale-Williams pricing formula -- Billing methods -- An industry divided -- Don't panic and lower rates -- The pricing "triple crown."
  • Marketing your business: networking, public relations, and advertising -- Marketing: the big picture -- The elevator speech -- 24/7 marketing -- Sizing up your target market -- Marketing: the holy trinity -- Case study: The importance of a web site, Tanya Shively, Sesshu Design Associates, Ltd. -- Branding your business -- Case study: positioning an east coast luxury brand -- How to attract clients: selling yourself in the design world -- Awaken your inner salesperson -- Designing your sales philosophy -- Fishing for new clients -- The first client interview -- How to qualify a client -- The client presentation -- Selling is part of the equation -- Always be closing -- Case study: grading on a bell curve -- Setting up your design studio: getting it right the first time -- Born to run -- Office space -- Equipping your studio -- Setting up your books -- Human resources -- Building your village: procurement, delivery and installation -- Getting your village on board -- Populating your design universe -- Stragegic partnerships -- Establishing your village -- Expanding your network -- Purchasing -- Thinking outside the box -- Receiving, invoicing, and billing -- Delivery and installation -- Client management: game-planning your design business -- Client management -- Nine rules of client engagement -- Kiss the burns goodbye -- Plotting a game plan for your business -- Case study: a weekend in the country -- Managing your money -- Case study: Mark Cutler Design, Inc. -- Preparing the unprepared -- Afterword
Control code
ocn256766827
Dimensions
23 cm.
Extent
xvii, 221 p.
Isbn
9781581156591
Lccn
2008041105
System control number
(OCoLC)256766827
Label
Starting your career as an interior designer, Robert K. Hale & Thomas L. Williams ; written with Murphy Hooker
Publication
Note
Includes index
Contents
  • Foreward -- Introduction -- Biography -- Designs on an industry: it's not a job, it's an adventure -- Birth of the cool -- Early career tracks -- The professional organizations -- Case study: Billy Baldwin -- The state of interior design: staking your claim in a boom industry -- State of the industry -- The designer as modern tastemaker -- The modern designer's challenge -- Understanding the modern client -- The glamour complex -- Bad buzz -- The media's influence on design -- Cutting your teeth in the real world: do you have the chops? -- Finding where you belong -- Game-planning for success -- Case study: Applegate Tran Interiors -- The bottom line on diving in -- Understanding design segments: the art of interior design -- Residential design -- Nonresidential or commercial design -- Starting your career as an interior designer series -- Case study: Auer Design Associates -- Product design -- Designing within a retail environment -- Architectural design -- Case study: the trouble with architects -- Final thoughts on choosing a design segment -- Plunging off the designer high dive: on starting your own business -- Building your own yellow brick road -- The Hale-Williams entrepreneurial test -- Final thoughts on taking the plunge -- Defining your dream: understanding models, pricing and fees -- If you build it -- How is your business structured -- Case study: Tom's business model education -- The skinny on business education -- Understanding pricing methods -- Case study: Designer schadenfreude rears its ugly head -- The Hale-Williams pricing formula -- Billing methods -- An industry divided -- Don't panic and lower rates -- The pricing "triple crown."
  • Marketing your business: networking, public relations, and advertising -- Marketing: the big picture -- The elevator speech -- 24/7 marketing -- Sizing up your target market -- Marketing: the holy trinity -- Case study: The importance of a web site, Tanya Shively, Sesshu Design Associates, Ltd. -- Branding your business -- Case study: positioning an east coast luxury brand -- How to attract clients: selling yourself in the design world -- Awaken your inner salesperson -- Designing your sales philosophy -- Fishing for new clients -- The first client interview -- How to qualify a client -- The client presentation -- Selling is part of the equation -- Always be closing -- Case study: grading on a bell curve -- Setting up your design studio: getting it right the first time -- Born to run -- Office space -- Equipping your studio -- Setting up your books -- Human resources -- Building your village: procurement, delivery and installation -- Getting your village on board -- Populating your design universe -- Stragegic partnerships -- Establishing your village -- Expanding your network -- Purchasing -- Thinking outside the box -- Receiving, invoicing, and billing -- Delivery and installation -- Client management: game-planning your design business -- Client management -- Nine rules of client engagement -- Kiss the burns goodbye -- Plotting a game plan for your business -- Case study: a weekend in the country -- Managing your money -- Case study: Mark Cutler Design, Inc. -- Preparing the unprepared -- Afterword
Control code
ocn256766827
Dimensions
23 cm.
Extent
xvii, 221 p.
Isbn
9781581156591
Lccn
2008041105
System control number
(OCoLC)256766827

Library Locations

    • CRPL-Downtown LibraryBorrow it
      450 5th Avenue SE, Cedar Rapids, IA, 52401, US
      41.976964 -91.6624043
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