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The Resource Social media metrics : how to measure and optimize your marketing investment, Jim Sterne

Social media metrics : how to measure and optimize your marketing investment, Jim Sterne

Label
Social media metrics : how to measure and optimize your marketing investment
Title
Social media metrics
Title remainder
how to measure and optimize your marketing investment
Statement of responsibility
Jim Sterne
Creator
Subject
Language
eng
Summary
A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1955-
http://library.link/vocab/creatorName
Sterne, Jim
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.S7419 2010
Literary form
non fiction
Nature of contents
bibliography
Series statement
The new rules of social media series
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Marketing research
  • Online social networks
Label
Social media metrics : how to measure and optimize your marketing investment, Jim Sterne
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future
Control code
ocn502414026
Dimensions
24 cm.
Extent
xxxi, 240 p.
Isbn
9780470583784
Isbn Type
(cloth)
Lccn
2010003833
Other physical details
ill.
System control number
(OCoLC)502414026
Label
Social media metrics : how to measure and optimize your marketing investment, Jim Sterne
Publication
Bibliography note
Includes bibliographical references and index
Contents
Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future
Control code
ocn502414026
Dimensions
24 cm.
Extent
xxxi, 240 p.
Isbn
9780470583784
Isbn Type
(cloth)
Lccn
2010003833
Other physical details
ill.
System control number
(OCoLC)502414026

Library Locations

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      41.976964 -91.6624043
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