Coverart for item
The Resource Selling the sea : an inside look at the cruise industry, Bob Dickinson, Andy Vladimir

Selling the sea : an inside look at the cruise industry, Bob Dickinson, Andy Vladimir

Label
Selling the sea : an inside look at the cruise industry
Title
Selling the sea
Title remainder
an inside look at the cruise industry
Statement of responsibility
Bob Dickinson, Andy Vladimir
Creator
Contributor
Subject
Language
eng
Summary
From the Publisher: An insider's view of how the cruising business operates. Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship
Cataloging source
DLC
http://library.link/vocab/creatorName
Dickinson, Bob
Dewey number
  • 387.2/430688
  • 387.542
Illustrations
illustrations
Index
index present
LC call number
G550
LC item number
.D53 2008
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Vladimir, Andrew
http://library.link/vocab/subjectName
  • Ocean travel
  • Cruise ships
Label
Selling the sea : an inside look at the cruise industry, Bob Dickinson, Andy Vladimir
Instantiates
Publication
Note
Includes index
Contents
Preface -- Acknowledgments -- 1: Casting off: the evolution from steamship transportation to cruising as a vacation -- 2: Coming about: the foundation of the modern cruise industry -- 3: Life on the ocean wave: living and working aboard modern cruise ships -- 4: Home on the rolling deep: case studies in backstage management -- 5: Getting underway: the public discovers cruising vacations -- 6: Your cruise line GPS: positioning and differentiation of cruise lines -- 7: Now hear this: marketing communications-a view from the bridge -- 8: Pieces of eight: making money on the high seas -- 9: Booking passage: a fresh look at today's travel agent -- 10: Bob & Andy's vacation store: selling the sea-the way we'd do It -- Appendix: CLIA member cruise lines -- Index
Control code
ocm70292053
Dimensions
23 cm.
Edition
2nd ed.
Extent
xii, 340 p.
Isbn
9780471749189
Lccn
2006022537
Other physical details
ill.
System control number
(OCoLC)70292053
Label
Selling the sea : an inside look at the cruise industry, Bob Dickinson, Andy Vladimir
Publication
Note
Includes index
Contents
Preface -- Acknowledgments -- 1: Casting off: the evolution from steamship transportation to cruising as a vacation -- 2: Coming about: the foundation of the modern cruise industry -- 3: Life on the ocean wave: living and working aboard modern cruise ships -- 4: Home on the rolling deep: case studies in backstage management -- 5: Getting underway: the public discovers cruising vacations -- 6: Your cruise line GPS: positioning and differentiation of cruise lines -- 7: Now hear this: marketing communications-a view from the bridge -- 8: Pieces of eight: making money on the high seas -- 9: Booking passage: a fresh look at today's travel agent -- 10: Bob & Andy's vacation store: selling the sea-the way we'd do It -- Appendix: CLIA member cruise lines -- Index
Control code
ocm70292053
Dimensions
23 cm.
Edition
2nd ed.
Extent
xii, 340 p.
Isbn
9780471749189
Lccn
2006022537
Other physical details
ill.
System control number
(OCoLC)70292053

Library Locations

    • CRPL-Downtown LibraryBorrow it
      450 5th Avenue SE, Cedar Rapids, IA, 52401, US
      41.976964 -91.6624043
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