Coverart for item
The Resource Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks), by Dave Kerpen

Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks), by Dave Kerpen

Label
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)
Title
Likeable social media
Title remainder
how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)
Statement of responsibility
by Dave Kerpen
Creator
Subject
Language
eng
Summary
The secret to successful word-of-mouthmarketing on the social web is easy: BE LIKEABLE. A friends recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel fartherand fasterthan ever before. LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. Andmost important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media : 8220;Dave Kerpens insights and clear, how-to instructions on building brand popularity by trulyengaging with customers on Facebook, Twitter, and the many othersocial media platforms are nothing short of brilliant. 8221; Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com 8220;Alas, common sense is not so common. Dave takes you on a (sadly, much needed)guided tour of how to be human in a digital world. 8221; Seth Godin, author of Poke the Box 8220; Likeable Social Media cuts through the marketing jargon and technical detail to give youwhat you really need to make sense of this rapidly changing world of digital marketing andcommunications. Being humanbeing likeablewill get you far. 8221; Scott Monty, Global Digital Communications, Ford Motor Company
Cataloging source
N$T
http://library.link/vocab/creatorName
Kerpen, Dave
Dewey number
658.8/72
Index
index present
LC call number
HF5415.1265
LC item number
.K425 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Online social networks
  • Social media
  • Customer relations
  • Branding (Marketing)
Label
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks), by Dave Kerpen
Link
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Cover13; -- Contents -- Acknowledgments -- Introduction -- Chapter 1 Listen First, and Never Stop Listening -- Chapter 2 Way Beyond 8220;Women 25 to 548221;: Define Your Target Audience Better than Ever -- Chapter 3 Thinkand ActLike Your Consumer -- Chapter 4 Invite Your Customers to Be Your First Fans -- Chapter 5 Engage: Create True Dialogue with, and Between, Your Customers -- Chapter 6 Respond Quickly to All Bad Comments -- Chapter 7 Respond to the Good Comments, Too -- Chapter 8 Be Authentic -- Chapter 9 Be Honest and Transparent -- Chapter 10 Should You Ask a Lot of Questions? -- Chapter 11 Provide Value (Yes, for Free!) -- Chapter 12 Share Stories (Theyre Your Social Currency!) -- Chapter 13 Inspire Your Customers to Share Stories -- Chapter 14 Integrate Social Media into the Entire Customer Experience -- Chapter 15 Use Social Network Ads for Greater Impact -- Chapter 16 Admit When You Screw Up, Then Leverage Your Mistakes -- Chapter 17 Consistently Deliver Excitement, Surprise, and Delight -- Chapter 18 Dont Sell! Just Make It Easy and Compelling for Customers to Buy -- Conclusion: Just Be Likeable -- Appendix: A Refresher Guide to the Social Networks That Matter Most -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z
Control code
ocn727804401
Dimensions
21 cm.
Dimensions
unknown
Extent
260 p.
File format
unknown
Form of item
online
Isbn
9781283113212
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)727804401
Label
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks), by Dave Kerpen
Link
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Cover13; -- Contents -- Acknowledgments -- Introduction -- Chapter 1 Listen First, and Never Stop Listening -- Chapter 2 Way Beyond 8220;Women 25 to 548221;: Define Your Target Audience Better than Ever -- Chapter 3 Thinkand ActLike Your Consumer -- Chapter 4 Invite Your Customers to Be Your First Fans -- Chapter 5 Engage: Create True Dialogue with, and Between, Your Customers -- Chapter 6 Respond Quickly to All Bad Comments -- Chapter 7 Respond to the Good Comments, Too -- Chapter 8 Be Authentic -- Chapter 9 Be Honest and Transparent -- Chapter 10 Should You Ask a Lot of Questions? -- Chapter 11 Provide Value (Yes, for Free!) -- Chapter 12 Share Stories (Theyre Your Social Currency!) -- Chapter 13 Inspire Your Customers to Share Stories -- Chapter 14 Integrate Social Media into the Entire Customer Experience -- Chapter 15 Use Social Network Ads for Greater Impact -- Chapter 16 Admit When You Screw Up, Then Leverage Your Mistakes -- Chapter 17 Consistently Deliver Excitement, Surprise, and Delight -- Chapter 18 Dont Sell! Just Make It Easy and Compelling for Customers to Buy -- Conclusion: Just Be Likeable -- Appendix: A Refresher Guide to the Social Networks That Matter Most -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z
Control code
ocn727804401
Dimensions
21 cm.
Dimensions
unknown
Extent
260 p.
File format
unknown
Form of item
online
Isbn
9781283113212
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)727804401

Library Locations

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      41.976964 -91.6624043
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