Coverart for item
The Resource Inside the box : a proven system of creativity for breakthrough results, Drew Boyd and Jacob Goldenberg

Inside the box : a proven system of creativity for breakthrough results, Drew Boyd and Jacob Goldenberg

Label
Inside the box : a proven system of creativity for breakthrough results
Title
Inside the box
Title remainder
a proven system of creativity for breakthrough results
Statement of responsibility
Drew Boyd and Jacob Goldenberg
Creator
Contributor
Subject
Language
eng
Summary
  • "This counterintuitive and powerfully effective approach to creativity demonstrates how every corporation and organization can develop an innovative culture. The traditional attitude toward creativity in the American business world is to "think outside the box"--to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. SIT requires thinking inside the box, working in one's familiar world to create new ideas independent of specific problems. Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. SIT's techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. With "inside the box" thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It works!"--
  • "INSIDE THE BOX answers one of the most-asked questions in corporate America: How can our organization be more creative? The authors show how "thinking inside the box" can foster greater creativity and innovation within your company or organization"--
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Boyd, Drew
Dewey number
658.4/094
Illustrations
illustrations
Index
index present
LC call number
HD53
LC item number
.B687 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1962-
http://library.link/vocab/relatedWorkOrContributorName
Goldenberg, Jacob
http://library.link/vocab/subjectName
  • Creative ability in business
  • Problem solving
Label
Inside the box : a proven system of creativity for breakthrough results, Drew Boyd and Jacob Goldenberg
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 237-243) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
ocn812258031
Dimensions
24 cm
Edition
First Simon & Schuster hardcover edition.
Extent
ix, 257 p.
Isbn
9781451659252
Isbn Type
(hardback)
Lccn
2012045258
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.
System control number
(OCoLC)812258031
Label
Inside the box : a proven system of creativity for breakthrough results, Drew Boyd and Jacob Goldenberg
Publication
Bibliography note
Includes bibliographical references (pages 237-243) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
ocn812258031
Dimensions
24 cm
Edition
First Simon & Schuster hardcover edition.
Extent
ix, 257 p.
Isbn
9781451659252
Isbn Type
(hardback)
Lccn
2012045258
Media category
unmediated
Media MARC source
rdamedia
Other physical details
ill.
System control number
(OCoLC)812258031

Library Locations

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      41.976964 -91.6624043
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