Coverart for item
The Resource Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web, Brian Solis

Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web, Brian Solis

Label
Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web
Title
Engage!
Title remainder
the complete guide for brands and businesses to build, cultivate, and measure success in the new web
Statement of responsibility
Brian Solis
Creator
Subject
Language
eng
Summary
"The ultimate guide to branding and building your business in the era of the Social Web?revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business?one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is? "--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Solis, Brian
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.S65 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Customer relations
  • Online social networks
Label
Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web, Brian Solis
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
16594577
Dimensions
23 cm.
Edition
Rev. & updated.
Extent
xx, 316 p.
Isbn
9781118003763
Isbn Type
(pbk.)
Lccn
2010054031
Other physical details
ill.
System control number
(OCoLC)ocn694396502
Label
Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web, Brian Solis
Publication
Bibliography note
Includes bibliographical references and index
Control code
16594577
Dimensions
23 cm.
Edition
Rev. & updated.
Extent
xx, 316 p.
Isbn
9781118003763
Isbn Type
(pbk.)
Lccn
2010054031
Other physical details
ill.
System control number
(OCoLC)ocn694396502

Library Locations

    • Marion Public LibraryBorrow it
      1095 Sixth Avenue, Marion, IA, 52302, US
      42.032284 -91.59893
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