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The Resource Business gamification for dummies, by Kris Duggan and Kate Shoup

Business gamification for dummies, by Kris Duggan and Kate Shoup

Label
Business gamification for dummies
Title
Business gamification for dummies
Statement of responsibility
by Kris Duggan and Kate Shoup
Creator
Contributor
Subject
Language
eng
Summary
Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers
Member of
Cataloging source
UKMGB
http://library.link/vocab/creatorName
Duggan, Kris
Dewey number
658.872
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.D84 2013
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1972-
http://library.link/vocab/relatedWorkOrContributorName
Shoup, Kate
Series statement
For dummies
http://library.link/vocab/subjectName
  • Internet marketing
  • Consumer behavior
  • Computer games
Label
Business gamification for dummies, by Kris Duggan and Kate Shoup
Instantiates
Publication
Note
Includes index
Contents
Introduction -- Basic training: grasping the basics -- Decisions, decisions: choosing a gamification framework -- Getting your gamification program off the ground -- The part of tens -- Appendix. Supercharge your sales team with gamification
Control code
ocn816160646
Dimensions
24 cm.
Extent
xviii, 284 p.
Isbn
9781118466933
Isbn Type
(pbk.)
Lccn
2012955834
Other physical details
ill.
System control number
(OCoLC)816160646
Label
Business gamification for dummies, by Kris Duggan and Kate Shoup
Publication
Note
Includes index
Contents
Introduction -- Basic training: grasping the basics -- Decisions, decisions: choosing a gamification framework -- Getting your gamification program off the ground -- The part of tens -- Appendix. Supercharge your sales team with gamification
Control code
ocn816160646
Dimensions
24 cm.
Extent
xviii, 284 p.
Isbn
9781118466933
Isbn Type
(pbk.)
Lccn
2012955834
Other physical details
ill.
System control number
(OCoLC)816160646

Library Locations

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      41.976964 -91.6624043
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